中文  |  English

· Current Position:Home > About > Company Culture

Mission
Today, we live in the world situation to rapidly changing environment where new innovations and technologies emerge incessantly according to the accelerating Digital Convergence, and the need of customers are highly diversified. Since ASTR operation in 1999 Asia's No.1 is our mission. Maintain and grow our lead as Asia's largest while providing for the best interests of our customers. Leverage our excellent management and employee teams to build a company with true long-term value.
ASTR Shared Values
Teamwork:
Shared values of the ASTR always come first. Should there be a conflict of interests, personal bias, prejudice and motivation must be sacrificed to put the interest of the team ahead of the individual.
Integration among the organization’s structural functions in teams, companies and regions must be strengthened and accelerated.
No distinctions or prejudices in nationalities or regions are to be made. Fairness and equal advantages prevail.
Integrity:
To become the priority choice of stakeholders including clients, manufacturers and shareholders.
To construct a learning environment wherein the self is continually improved and the group is continually enhance.
To focus on core operations and execute accordingly.
Professionalism:
Justified, clean and proper operations. 
Enthusiastic and dedicated service. Promises should not be made lightly but commitments must be taken seriously. Once spoken, commitments must be fulfilled.
Transparency in actions and deeds. Courageously admit mistakes and take steps to immediately right the wrongs.
Effectiveness:
Highlighting on output and quality productivity and arriving at a balance between the two.
antifying objectives, being meticulous with details, clear on execution and strict on the completion and fulfillment of objectives
Setting up a standard operating procedure so as to tolerate mistakes but not repetition of mistakes.